This study aims to examine how four flex-related characteristics, namely, opulence, visibility, self-praise and need for popularity, are associated with frustration-based envy, social validation and online impulse buying among young social media users. Drawing on cognitive appraisal theory, it explains why these ch...
Patrick Kuan Xiang Tan, Md. Irfanuzzaman Khan, M. A. Saleh· Young Consumers· 0 citations
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