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Mehmoona Rafaqat

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Open access 2026

Role of Digital Marketing Strategies in Pakistan's Footwear Industry

The growing acceptance of digital marketing has mainly transformed consumer engagement and purchasing behavior, creating new opportunities for firms to increase customer experiences and effect buying decision. This study discovers the impact of digital marketing strategies on customers purchase intention in Pakistan's...

Mehmoona Rafaqat, Adnan Shabbir · 0 citations

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