This study examines how key experiential elements, telepresence, social interaction, immersion, realism and augmented reality elicit the “wow” effect (a strong emotional response) and, in turn, shape willingness to purchase luxury goods.
A questionnaire survey generated 409 valid responses, which were analyz...
Mei-Juan Wu, Garry Wei-Han Tan, Eugene Cheng-Xi Aw et al.· Journal of Research in Inter...· 0 citations
We use cookies to run the site and, with your consent, for analytics and to show ads.
See our Cookie Policy.