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Mei Xuan Liew

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Review Sep 2026

Social media exposure and sustainable fashion consumption: testing the mediating and moderating effects

This paper aims to investigate the role of social media exposure to climate change issues in shaping purchase intentions for sustainable fashion products. In addition, cognitive and emotional climate change engagement are proposed and tested as mediating variables. Green self-identity is also examined as a boundary...

K. Koay, Rida Jawwad, Mei Xuan Liew · 0 citations

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