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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Mengyun Yang

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Open access Aug 2026

Exploring fashion designers’ acceptance of AIGC: A dual-pathway analysis from the stimulus–organism–response perspective

Artificial Intelligence Generated Content (AIGC) is increasingly used in creative design. Understanding fashion designers’ willingness to adopt these tools has therefore become important for both research and practice. Drawing on the Stimulus–Organism–Response (SOR) model, this study integrates Self-Determination Theor...

Ting-Ting Ma, Mengyun Yang · 0 citations

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