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Author

Merve Yazici

1 paper indexed here

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Aug 2026

Unveiling the nexus between commercialization environment, marketing strategy, entrepreneurial creativity and performance in artificial intelligence–focused enterprises

The purpose of the research paper is to understand and analyze the factors necessary to increase the success of artificial intelligence (AI)-focused enterprises, as well as to examine how key elements such as the commercialization process, marketing strategies and innovation skills of AI-focused enterprises interac...

Zafer Adıguzel, Fatma Sonmez Cakır, Duygu Guner Gultekin et al. · 0 citations

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