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Milika Shrestha

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Open access Sep 2026

Green Marketing and Consumer Attitude: Shaping Eco-Friendly Purchase Intentions in Kathmandu Valley

Green marketing has gained significant attention globally due to increasing environmental concerns such as pollution, climate change, and resource depletion. Companies are integrating eco-friendly practices into their marketing strategies to influence consumer behavior and promote sustainable consumption. Kathmandu Val...

Milika Shrestha, Niranjan Devkota, Purnima Lawaju · 0 citations

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