LLM-based User-Product Relevance Evaluation for Dynamic Product Advertising
Dynamic Product Advertising (DPA) retrieval systems are a core component of modern e-commerce advertising; however, their evaluation remains challenging. Conventional offline engagement metrics are limited by sparse, biased feedback, while online evaluation is costly and time-consuming. In this work, we propose a user–...
Wen Zhang, Xiao Bai, Hsiang-Wei Chao et al.
· Proceedings of the 35th ACM... · 0 citations