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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Mithlesh Kumari

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Open access Sep 2026

Political Marketing and the Quality of Democracy in India: Democratic Participation, Deliberation, Equality and Accountability with Special Reference to Rajasthan

Political marketing has moved from being a relatively specialized technique of electioneering to a central component of contemporary democratic competition. The increasing use of branding, voter segmentation, opinion polling, social media, data analytics, influencer communication and targeted advertising has altered no...

Mithlesh Kumari · 0 citations

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