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Mochammad Fahmi

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Review Open access Jul 2026

Digital Marketing Capabilities and MSME Competitiveness in the Industry 4.0 Era: An Integrative Literature Review

Sustainable competitiveness depends less on the adoption of a single platform than on the coordinated development, measurement, and continuous reconfiguration of digital marketing capabilities, which are dependent on the coordinated development, measurement, and continuous reconfiguration of digital marketing capabilit...

Mochammad Fahmi, Carnaval Rego Rio Sidabutar · 0 citations

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