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Author

Mohamed Slim Ben Mimoun

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Review Open access Aug 2026

A PRISMA-Guided Systematic Review Approach to Examine the Effect of AI Adoption on Qatari SMEs' Performance

It is asserted that policymakers and SME managers need to prioritise training, infrastructure and digital readiness to ease the path for AI adoption and the literature affirms that AI adoption increases the marketing performance of SMEs.

Salma El-Gohary, M. B. Ben Mimoun, Hatem El-Gohary · 0 citations

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