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Mohammed Amer Ahmed

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Reliance Retail (AJIO): Digital Payment Trust, Perceived Cybersecurity, and Indian Consumers’ Intention to Shop Cross-Border Online

This study examines how digital payment trust and perceived cybersecurity influence Indian consumers’ intention to shop cross-border online through Reliance Retail’s AJIO. The research used a quantitative cross-sectional survey of 59 Indian adults with online shopping experience. Data were analysed in SPSS using descri...

Mohammed Amer Ahmed · 0 citations

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