Reliance Retail (AJIO): Digital Payment Trust, Perceived Cybersecurity, and Indian Consumers’ Intention to Shop Cross-Border Online
This study examines how digital payment trust and perceived cybersecurity influence Indian consumers’ intention to shop cross-border online through Reliance Retail’s AJIO. The research used a quantitative cross-sectional survey of 59 Indian adults with online shopping experience. Data were analysed in SPSS using descri...