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Mohammed Arvaz

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Review Open access Aug 2026

Sentiment Analysis of Online Customer Reviews to Optimize Marketing Strategies in the E-Commerce Industry

The present study observes the ideas, feelings, and shopping experiences that shapes consumers decision through online reviews within the fast-expanding e-commerce space. These days, evaluations have a significant impact on consumer decisions, brand perception, and customer trust. The authors wanted to look beyond surf...

Mohammed Arvaz, Richa Das · 0 citations

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