EXPLORING THE INTERSECTION OF HISTORICAL MEANING AND MODERN TOURISM IN DESTINATION BRANDING: A CASE STUDY OF BUKITTINGGI, INDONESIA
Bukittinggi's tourism identity is closely tied to historical landmarks and Minangkabau culture, yet visitors now encounter that heritage through expectations shaped by digital information, service convenience, and experience-oriented travel. This study examines how these two realities meet in the city's destination bra...