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Mohd. Iskandar

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Review Open access Aug 2026

AI, influencers, and digital marketing effectiveness: Customer engagement in Jabodetabek creative agency startups

This study aims to analyze the influence of Artificial Intelligence (AI) and influencer marketing on the effectiveness of Digital Marketing campaigns  with Customer Engagement as a mediating variable in creative agency startups in Greater Jakarta. This study uses a quantitative approach with a survey method of 156 crea...

Mohd. Iskandar, Ratlan Pardede · 0 citations

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