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Author

Mohd.Faisal Mohd.Basri

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Review Open access Sep 2026

Marketing and Financial Management: A Dichotomy of Two Academic Disciplines—A Conceptual Review

Marketing and financial management have traditionally developed as separate academic and managerial domains, even though both shape firm value. This conceptual review examines how the two functions can be linked through a clearer set of constructs, mechanisms, and testable propositions. A transparent integrative review...

Hazrita Binti Ab. Rahim, Shi-Min How, Mohd.Faisal Mohd.Basri · 0 citations

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