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Author

Moti Pangkam

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Open access Aug 2026

AI-Driven Public Relations and Relational Outcomes in Health Communication: Public Trust and Engagement in India and Indonesia

Artificial intelligence has increasingly transformed health communication by expanding the speed, scale, and personalization of institutional messaging. However, its strategic value cannot be understood solely in technical terms. This study examines how AI-driven public relations influences relational outcomes in healt...

Moti Pangkam · 0 citations
Review Open access Aug 2026

AI-Driven public relations in health communication: Evidence from India and Indonesia

The results demonstrate that AI-powered public relations significantly enhance public trust and public engagement, and that the effectiveness of artificial intelligence in health communication is determined not only by its technological sophistication but also by its ability to promote relationships based on the trust...

Moti Pangkam, Andi Subhan Amir, Aat Ruchiat Nugraha · 0 citations

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