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Author

Muaz Popatia

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Review Open access Aug 2026

The AI Productivity Paradox: When Readiness and Knowledge Sharing Meet Anxiety

As artificial intelligence (AI) becomes increasingly embedded in banking sector; a critical challenge is understanding how organizations can translate employee-oriented investments into productive human-AI collaboration. This study examines how internal marketing turns organizational investment into AI-enabled employee...

Muaz Popatia, Shazia Akhtar, M. Sameeni et al. · 0 citations

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