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Author

Muh. Ma'ruf Idris

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Open access Sep 2026

From Omnichannel Shopping Experience to Purchase Decision Among Indonesian Consumers : A Moderated Mediation Model

The findings reveal that omnichannel shopping experience significantly influences both trust and purchase decision, while trust has a strong positive effect on purchase decision, and digital engagement does not directly affect purchase decision, indicating an indirect-only mediation effect through trust.

Nurjannah Nurjannah, Syamsul Ridjal, Muh. Ma'ruf Idris et al. · 0 citations

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