Open access
Oct 2026
Cultural Communication Strategy of The Tali Jagat Brand to Connect with The Local Community
Cultural diversity plays an important role in shaping social identity and community relationships in Indonesia. Within this context, kretek is viewed not only as a commercial product but also as part of cultural heritage, local traditions, and social interactions. However, shifts in consumer behavior and the increasing...
Farah Syah Sa'diyyah, I. Rahyadi, L. Mani et al.
· Journal of social research · 0 citations