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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Muhammad Asif

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Review Open access Aug 2026

Strategic Human Resource Management in the Digital Era: A Quantitative Analysis of Perceived EVP, E-HRM Practices, Organizational Trust, and Employee Retention in Pakistan's Fashion Retail Sector

In today's knowledge economy, talent retention has become a key business goal for companies seeking competitive advantage. This study seeks to transfer the customer-centric principles into the Human Resource (HR) architecture, by exploring the structural linkage between Perceived Employee Value Proposition (EVP), Elect...

Muhammad Safdar, Muhammad Asif, M. Amjad · 1 citation

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