Skip to content
Log in
Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Muhammad Azam

View on Semantic Scholar

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Sep 2026

Unveiling the impact of social media influencers in inducing consumers’ impulse buying behavior

ABSTRACT This study examines the role of influencer marketing-related communication factors in affecting consumers’ trust in the posts of influencers, which subsequently affects their urge to buy impulsively (UBI). Additionally, this study looks at how product affection functions as a mediator and persuasion knowledge...

Komal Shamim, Muhammad Azam · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.