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Muhammad Fajrialdy

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Open access Aug 2026

The Influence of Influencers and Social Media on Arei Buying Decision Through Customer Trust

This study aims to analyze the influence of influencers and social media on buying decisions of Arei Outdoor Gear with customer trust as a mediating variable among outdoor enthusiasts in DKI Jakarta. This research is motivated by the increasing use of social media and influencer marketing strategies in digital marketin...

Muhammad Fajrialdy, Nova Rini · 0 citations

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