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Muhammad Hammad Memon

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#explainable ai Open access Oct 2026

FROM CLICKS TO CONVERSIONS: INTERPRETING ONLINE CONSUMER BEHAVIOR USING EXPLAINABLE AI

Due to increased dominance of e-commerce in global retail industry, behavior knowledge makes online consumers engaged to end of buying products or services has become essential to enterprises. Irrespective of growing popularity of machine learning (ML) models predict conversion outcomes, there is a lack of interpretabi...

Arsheha Arsheha, Muhammad Hammad Memon, Samia Batool et al. · 0 citations

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