Strategic Human Resource Management in the Digital Era: A Quantitative Analysis of Perceived EVP, E-HRM Practices, Organizational Trust, and Employee Retention in Pakistan's Fashion Retail Sector
In today's knowledge economy, talent retention has become a key business goal for companies seeking competitive advantage. This study seeks to transfer the customer-centric principles into the Human Resource (HR) architecture, by exploring the structural linkage between Perceived Employee Value Proposition (EVP), Elect...