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Munarsih Munarsih

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Review Open access Sep 2026

The Influence of Instagram Social Media Marketing and Word of Mouth on Purchase Decisions at Berga Coffee in Tangerang City

This study aims to examine the effect of Instagram Social Media Marketing and Word of Mouth on Purchase Decisions at Berga Coffee in Tangerang City, both partially and simultaneously. This research employed a quantitative approach using a survey method. The population consisted of 20,667 Berga Coffee consumers in Tange...

Munarsih Munarsih, Selma Yanti · 0 citations

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