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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Muninggar Lintang Widya Tami

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Review Open access Sep 2026

The Dynamics of Influencer Marketing in Shaping Consumer Behavior on Social Media

The rapid expansion of social media has transformed influencer marketing into a relationship-oriented form of digital communication that can shape consumer perceptions and decisions. This study aims to examine how parasocial interaction influences marketing effectiveness through consumer trust and purchase intention, h...

Petty Rohani Bertua Chelse Sitorus, Muninggar Lintang Widya Tami, Fuad Mas'ud · 0 citations

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