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Author

Muriel Serfontein-Jordaan

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Open access Sep 2026

Paying for Resilience: Continuity-Led ESG and the Financing Gap in an Emerging-Market FMCG Organisation

The conventional business case for environmental, social and governance (ESG) integration assumes that organisations invest because consumers, investors and markets reward them for doing so. This study examines what drives ESG investment when that market reward is absent. Drawing on twelve semi-structured interviews ac...

Muriel Serfontein-Jordaan, Alex Samantha Wedel · 0 citations

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