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Author

Muze J. Iwara

1 paper indexed here

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Review Open access Sep 2026

Big Data Analytics Capabilities and Marketing Performance of Deposit Money Banks in Calabar, Nigeria

This study examined how big data analytics capabilities influence the marketing performance of deposit money banks in Calabar, Cross River State, Nigeria. It focused on three dimensions of big data analytics capabilities, namely technological capability, managerial capability, and personnel expertise capability, and ex...

Catherine J. Matthew, D. Oyo-Ita, Muze J. Iwara · 0 citations

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