The Ketek boat, a traditional motorized wooden vessel operating along the Musi River, represents an essential cultural identity of Palembang’s riverside communities and has significant potential as a river-based tourism attraction. As tourist increasingly seek authentic and culturally immersive experiences, river touri...
Indah Rizki Sabilah, Rahmat Ingkadijaya, Sri Mariati et al.· International Journal of Tra...· 0 citations
This research investigates the implementation and effectiveness of Integrated Marketing Communication (IMC) for promoting Pawukon-based ethno-wellness tourism in Sidorejo Tourism Village, Indonesia. Using a mixed-methods approach, data were collected through tourist surveys, management interviews, and field observation...
Janitra Fullaroa Salsabil, Nurbaeti Nurbaeti, Saptarining Wulan et al.· ASEAN Journal on Hospitality...· 0 citations
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