Embodied virtual reality ethnography in intangible cultural heritage preservation: community co-creation of the Qiang New Year festival and its impact on cultural knowledge and attitudes
The Qiang New Year festival, a core intangible cultural heritage (ICH) of China’s Qiang ethnic group, faces an existential crisis due to accelerated modernization and intergenerational discontinuity. This study explores a preservation pathway integrating embodied virtual reality (VR) ethnography with community-based...