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Author

N. Colmekcioglu

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Sep 2026

Cultural echoes in e-WOM: the role of self-presentation in brand agility perception

This study seeks to expand the current understanding of perceived social media agility (PSMA) within the dynamic capabilities perspective by exploring its influence on positive electronic word-of-mouth (e-WOM) across culturally diverse settings. Specifically, it examines how cultural orientation (collectivist versu...

Sıddık Bozkurt, N. Colmekcioglu, D. Gligor · 0 citations

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