Normalisasi Perilaku Israf dalam Tren Self Reward: Analisis Etika Ekonomi Syariah terhadap Gaya Hidup Netizen di Tiktok
Abstract. TikTok has become a contemporary space of muamalah that shapes the consumption patterns of urban Indonesian Muslims, particularly through the self-reward trend that risks normalizing israf (extravagant spending). This study analyzes how self-reward narratives are constructed on TikTok, how israf is normalized...