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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

Author

N. Nandal

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2 papers indexed here

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Open access Sep 2026

Human–AI collaboration capability: A new driver of organizational performance

The framework reframes the AI productivity problem as a capability challenge rather than a computational one, clarifying the conditions under which human–AI collaboration, rather than computation itself, becomes a scarce and advantage-generating resource.

N. Nandal, Swati Luthra, Afseer Majeed et al. · 0 citations
Review Open access Jul 2026

Virtual influencers in digital marketing: a PRISMA-based systematic literature review and thematic synthesis of engagement, trust, and ethical challenges

Virtual influencers (VIs) are AI-generated personas that are reshaping digital marketing, particularly through social media. While marketing research on human influencers is extensive, systematic insights into VIs remain limited. This study conducts a systematic literature review (SLR) of 73 peer-reviewed articles from...

Arshad Hussain, Anupam Narula, Gaganjeet Singh et al. · 1 citation

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