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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

N. Petrukha

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Open access Sep 2026

Behavioral Economics in Green Marketing: How to Push Consumers to Make Responsible Choices (Nudge Theory)

The study addresses the growing importance of corporate social responsibility and environmentally responsible consumption in the context of global environmental challenges. Traditional marketing tools are becoming less effective, increasing the need for behavioral economics instruments, particularly “nudging”, which in...

Halyna Rachynska, N. Petrukha, Nataliia Sereda et al. · 0 citations
Open access Jul 2026

Global transformations of the international finance architecture in the context of geopolitical fragmentation and digitalization

The article examines the transformation of the global architecture of international finance under the influence of geopolitical fragmentation and digitalization. The purpose of the work is to identify structural shifts in the dynamics of foreign direct investment and to assess the role of digital trade integration in t...

N. Petrukha, Serhii Petrukha, V. Dereza et al. · 0 citations

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