Strategic Determinants of Investment Sustainability on Digital Investment Platforms: Integrating the Technology Acceptance Model and Impulsive Trading Behavior with the Mediating Role of Initial Investment Decisions
Indonesia's digital investment sector grew 499% from 2019 to 2024, yet fewer than 1% of 14.87 million registered investors trade daily, revealing a systemic retention problem. This study integrates the Technology Acceptance Model (TAM) and Impulsive Trading Behavior (ITB) into one causal model explaining Investment Con...