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Open access Sep 2026

A Study on the Influence of Green Marketing Practices on Consumer Buying Behaviour towards Organic Food Products

Growing concern about health and the environment has increased interest in organic food and in the way these products are marketed. This study examined how green advertising, eco-labelling, green packaging and green pricing influenced consumer buying behaviour towards organic food products in Udaipur City. Information...

N. Sharma · 0 citations

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