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N. Suki

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Review Open access 2026

Experiential Competitiveness in Heritage Tourism: A Conceptual Review

The post-pandemic tourism environment has intensified competition among destinations and transformed the factors that influence tourism success. While traditional tourism competitiveness has often been evaluated through visitor arrivals, tourism receipts, and market share, contemporary tourists increasingly prioritise...

Ziffa Binti Zubir, N. Suki · 0 citations

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