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N. Tiurina

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Open access Aug 2026

УПРАВЛІННЯ ПРОЄКТАМИ ВПРОВАДЖЕННЯ CRM-СИСТЕМ ТА ТЕХНОЛОГІЙ ШТУЧНОГО ІНТЕЛЕКТУ У СИСТЕМУ АНТИКРИЗОВОГО УПРАВЛІННЯ КЛІЄНТСЬКИМ КАПІТАЛОМ ПІДПРИЄМСТВА

A conceptual framework that integrates strategic, project, technological, managerial, performance, and economic dimensions into a unified crisis management architecture is proposed and provides decision-making support driven by predictive analytics, predictive modeling of customer behavior, timely detection of churn tr...

N. Tiurina, Тетяна Назарчук · 0 citations

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