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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Na-An Ju

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Review Open access Sep 2026

How Immersive Technologies Shape Consumer Well-Being: A Review of Digital Consumer Experiences

Immersive technologies such as augmented reality (AR), virtual reality (VR), and the metaverse are transforming contemporary consumer experiences. While prior research has largely emphasized their ability to enhance engagement, enjoyment, and decision-making, less is known about how these technologies shape consumer we...

S. Lee, Na-An Ju · 0 citations

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