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Sponsored Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt Design Multi-Agent AI Systems Using MCP and A2A: Engineer your own Pyt

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Na Li

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Review Open access Sep 2026

A Systematic Review and Thematic Synthesis of the 4Cs Marketing Framework, Perceived Value, and Customer Satisfaction

Digital transformation has made customer-centered marketing strategies more important for shaping perceived value and customer satisfaction. This study reviews empirical evidence on how the 4Cs marketing factors customer need fulfilment, Cost, Convenience, and Communication relate to perceived value and customer satisf...

Kun-Sen Xu, Siti Zubaidah Mohd Ariffin, N. Jamaluddin et al. · 0 citations

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