Nadia Chairunnisa Andra Sitha Marini

Festival as Cultural Branding and Regional Identity

This study aims to analyze how the Sagarurung Festival as a cultural branding strategy for strengthening regional identity and cultural promotion in Penukal Abab Lematang Ilir (PALI) Regency, Indonesia. A mixed methods approach with qualitative dominance was employed by integrating qualitative data from in-depth interv...