Open access
Sep 2026
Drivers and barriers of AI tool adoption in Jordanian SMEs: a qualitative TOE-based study
The findings show that technological and organisational factors, including relative advantage, compatibility, managerial support, financial resources, and prior experience, influence AI adoption decisions, and environmental factors also affect adoption, but their role differs across firm categories.
Hamad I. Alsawalqah, Yazn Alshamaila, Ons al-Shamaileh et al.
· Frontiers in Artificial Inte... · 0 citations