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Sep 2026

The interactive influence of service recovery agent and language style on consumer forgiveness: mediation of perceived sincerity

This study aims to examine how the interaction between service recovery agent (human vs robot) and language style (formal vs informal) affects consumer forgiveness and investigates the mechanisms and boundary conditions of this effect, grounded in complementary fit theory. Four scenario-based experiments wer...

Yu-Chen Liu, Nan Bi, Sheng-Liang Deng · 0 citations

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