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Nandita Rani Saha Nitu

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Open access Sep 2026

Analysis of Strategic Marketing on Sustainable Business in the Finance Industry Performance

The current study aims at inspecting the effects of strategic marketing in encouraging the adoption of sustainable practices and improving business performance in the finance industry, particularly in India. The study puts in the quantitative approach with the use of secondary data that is obtained from 99 Indian finan...

Anika Nashat Matin Mridula, Nandita Rani Saha Nitu, Lutfun Nahar Chowdhury · 0 citations

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