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Nanthana Thipsote

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Open access Sep 2026

The influence of customer relationship management and service quality on customer loyalty in the medical equipment business

The medical equipment business faces increasing competition and changing customer expectations, making customer relationship management and service quality important factors in maintaining customer loyalty. Customers increasingly expect reliable products, professional consultation, responsive communication, technical s...

Nanthana Thipsote, Natsapan Paopan · 0 citations

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