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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Napharat Chooprai

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Review Open access Sep 2026

Tourists’ Responses to Immersive Technology in Community-Based Tourism: A Stimulus–Organism–Response Model

Community-based tourism (CBT) has been recognized as an important approach for promoting sustainable tourism, local participation, and community development. However, the role of immersive technology (IMT) in enhancing CBT experiences remains underexplored, particularly how tourists evaluate technology-driven recommend...

Achaporn Kwangsawad, Paingruthai Nusawat, Napharat Chooprai et al. · 0 citations

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