Conference
Open access
Sep 2026
Deep Learning Approaches to Personalized Marketing and Consumer Response Analysis
Personalized marketing has become a vital strategy in the age of big data and digital transformation because it allows organizations to deliver content, recommendations, and offers tailored to individual consumers. This paper empirically investigates the use of deep learning models, including long short-term memory (LS...
Anandkumar Brahmbhatt, S. Andrews, A. P. Awati et al.
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