Nate S. Fisher

Ads from automatons: Consumer perceptions of AI modality disclosures and the roles of AI experience and dispositional persuasion knowledge on advertising outcomes

ABSTRACT Extant literature on consumer reactions to AI-generated advertising have focused on resulting perceptions of creativity, objectivity, and effectiveness in specific situations, often invoking situational persuasion knowledge as a framework to guide explanations of reactions. Though informative, this leaves a re...