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Natthawan Phoonson

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Open access Oct 2026

Extending UTAUT with Metacognition and Self-Regulation: Evidence on Generative AI Use among University Students

Generative artificial intelligence (GenAI) has diffused through higher education faster than the structures meant to govern it, yet acceptance research still treats adoption as a terminal outcome rather than as an event embedded in students' self-regulation. This study extends the Unified Theory of Acceptance and Use o...

Natthawan Phoonson, Thada Jantakoon, Rukthin Laoha · 0 citations

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